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Chinese Artist Cao Fei Collaborates With Prada

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Chinese Artist Cao Fei Collaborates With Prada

June 3, 2019
in Ad Campaigns, Art, Fall Winter 2019.20 Menswear, Menswear, Prada
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Courtesy of © Prada

Chinese artist Cao Fei collaborates with Prada on a special project showcasing the brand’s Fall Winter 2019 menswear collection. Titled Code Human, the campaign starring Cai Xu Kun, explores the meaning of iconography, idolatry, fandom and adoration in super-media age.

Courtesy of © Prada

Upon reflection, nobody is as crazy as Miuccia Prada to think of this pairing, asking a Chinese artist to photograph a Chinese ‘idol’. I was excited for many days afterwards I received the proposal, not only because of Cai Xu Kun, but about the project itself, to have this opportunity to plumb these cultural depths, using a real-life ‘idol’ to communicate with the tens of millions of followers behind him. As an artist, you cannot ignore those who stand behind him. How should I represent somebody else’s idol? – Cao Fei, Artist

 

 
 
 
 
 
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Questioning the human condition. Multimedia artist Cao Fei (@cao_fei) works with KUN (@caixukun), the latest to join Prada’s campaigns line-up, and the #PradaFW19 collection to create “Code Human”. Discover more via link in bio. #Prada #CaoFei #CaiXukun #KUN © UCS LLC Frankenstein is a Monster’s Universal property © Universal City Studios LLC. All Rights Reserved

A post shared by Prada (@prada) on May 31, 2019 at 6:23pm PDT

Courtesy of © Prada

Code Human is part of Prada’s innovative, cross-media campaigns and projects spanning the fields of design, architecture, cinema and art. Prada continues to collaborate with leading practitioners across all these creative spheres, exploring the intriguing intersection of different cultural disciplines and experiences.

Tags: ad campaignsartprada
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