Top models Fernanda Ly, Faith Lynch and Mag Cysewska star in Maje‘s Spring Summer 2020 campaign lensed by fashion photographer Tim Elkaïm. For #MajeDoesMemes! campaign Maje teamed up with Vogue Turfu.
“So, what exactly is a meme? You know! A quirky image + a funny text, a playful way to express yourself on almost any subject you can think of. It’s participative, accessible to everyone, viral: the new pop culture, you could say. So, obviously, we wanted to get involved too. But we haven’t done it alone. We spotted Vogue Turfu on Instagram: ultra-Parisian dry humor, sharp punchlines, fashionable images. Just like us. We asked them to join us. They said OK. And there you are: #MajeDoesMemes! The campaign is all about celebrating an urban feel, a nomadic spirit, free movement. Paris and a little bit of humor. Mission accomplished.“
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