The leading global platform for the luxury fashion, FARFETCH announced the launch of a year-long collaboration with Gucci, called ‘Imagined Futures’. A multi-experience programme is focused on sustainability, innovation, community and client services.
The first part of the collaboration takes the inspiration from the new Gucci Off The Grid collection and features artworks by London based Visual Artist Seana Gavin. She takes the utopian visions of the future from key thought leaders in fashion, culture and sustainability and reimagines them as beautiful works of art.
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Norwegian publisher and editor, Elise by Olsen, presents a ‘beautiful utility’. Set against the backdrop of an Arctic winter, this world is as sparse as it is beautiful. What appears to be a minimalist environment belies a complex network of technology, allowing for abundant food production. Archives and libraries are important cultural centers, where visitors can make sense of the past and innovate for the future. The new Gucci Off The Grid collection is available on FARFETCH from today.
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American sustainability expert, Dominique Drakeford, imagined her world as a ‘bountiful forest’. In her world, which she believed was deep in the heart of the jungle, humans live in small groups in complete harmony with their surroundings — it’s a riot of color, vibrancy, joy and creativity. Waste becomes a treasure, transformed and renewed into creative hubs. Community is the heartbeat of this world — singing, telling stories, creating together and sharing experiences.
British musician, Kam-BU’s imagined future world is a ‘modern metropolis’. This world sees the city as a center for innovation, where education is revolutionized to include mandatory outdoor learning. Energy from wind, sun and rain is harvested to power the city entirely, which is rich with wildlife and green spaces as people learn how to live in complete harmony with nature, even in densely populated areas.
South Korean artist, Novo’s view on the future is as a ‘harmonious village’. His collage is of a small village surrounded by wide, green fields. This utopia is home to people who live harmoniously with nature and its wild fauna. With a style of living that harks back to simpler times, people cultivate the land without polluting the environment so that children can play outdoors and breathe clean air.
Customers shopping Gucci collections on FARFETCH will be able to see how the products look on diverse models as they shop, using technology made possible by FARFETCH’s partnership with pioneering tech company, Zeekit
