Fashion house STELLA MCCARTNEY unveiled their Spring Summer 2022 campaign starring supermodel Natalia Vodianova captured at the Marqueyssac gardens in the South of France and at the Espace Niemeyer in Paris, by fashion photography duo Mert Alas and Marcus Piggott. The collection was inspired by the documentary Fantasic Fungi, and it celebrates fungi as the future not only of fashion, but our planet.
If we want to save all our skins from the consequences of the climate and biodiversity crises, we need to stop fashion’s use of animal leather and furs. Mushrooms present a vegan alternative that can be grown regeneratively, renewably and quickly. How can you not be obsessed with these fantastic fungi – Stella McCartney
“Presented at the Summer 2022 runway show, the Frayme Mylo™? is the world’s first-ever luxury bag crafted exclusively from this verified vegan, certified bio-based mycelium leather alternative – available to purchase later this year. Realistic but not plastic, it helps reduce our use of petroleum-based products and does not contribute to animal agriculture – accounting for approximately 14.5% of global greenhouse gas emissions and driving the destruction of vital ecosystems like the Amazon. Key Summer 2022 styles also feature hand-drawn mushroom prints on fringed trousers and shrunken waistcoats, contrasted with biophilic cut-out pieces on compact knit tops and form-fitting dresses. Pulling heavily from nature’s vibrancy, we evolve our signature effortlessness – evoking a sensual femininity, whilst encouraging Stella women to redefine sexiness through feelings of softness and lightness.” – from Stella McCartney
Fashion house STELLA MCCARTNEY unveiled their Spring Summer 2022 campaign starring supermodel Natalia Vodianova captured at the Marqueyssac gardens in the South of France and at the Espace Niemeyer in Paris, by fashion photography duo Mert Alas and Marcus Piggott. The collection was inspired by the documentary Fantasic Fungi, and it celebrates fungi as the future not only of fashion, but our planet.
If we want to save all our skins from the consequences of the climate and biodiversity crises, we need to stop fashion’s use of animal leather and furs. Mushrooms present a vegan alternative that can be grown regeneratively, renewably and quickly. How can you not be obsessed with these fantastic fungi – Stella McCartney
“Presented at the Summer 2022 runway show, the Frayme Mylo™? is the world’s first-ever luxury bag crafted exclusively from this verified vegan, certified bio-based mycelium leather alternative – available to purchase later this year. Realistic but not plastic, it helps reduce our use of petroleum-based products and does not contribute to animal agriculture – accounting for approximately 14.5% of global greenhouse gas emissions and driving the destruction of vital ecosystems like the Amazon. Key Summer 2022 styles also feature hand-drawn mushroom prints on fringed trousers and shrunken waistcoats, contrasted with biophilic cut-out pieces on compact knit tops and form-fitting dresses. Pulling heavily from nature’s vibrancy, we evolve our signature effortlessness – evoking a sensual femininity, whilst encouraging Stella women to redefine sexiness through feelings of softness and lightness.” – from Stella McCartney
