Fashion house OFF-WHITE unveiled its Fall Winter 2022 campaign lensed by photographer Rafael Pavarotti, with creative direction and styling from the brand’s art and image director Ibrahim Kamara. In charge of art direction was Gareth Wrighton, with set design from Ibby Njoya, and casting direction by Mischa Notcutt. Beauty is work of hair stylist Virginie Pinto Moreira, makeup artist Hiromi Ueda, and manicurist Lauren Michelle Pires. Video direction by Federico Busatto. Stars of the campaign are Athiec Geng, Lee Lam Chan, Nima Machado, Yihyun Kim, and Youssou Camara. The campaign, captured in Moroccan city Chefchaouen, celebrates the brand’s signature color electric blue.
“The FW22 Women’s collection titled “Seeing Red” is a blend of contrasts and subcultures that that lands somewhere between ‘90s tech and bohemian, introducing a fresh aesthetic language with recurrent “party girl” vibe. Sexy silhouettes and glamorous knitwear are contrasted by heavy cargo outerwear in new volumes and proportions as provocative lines balance masculine elements in a postmodern palette.” – from OFF-WHITE
