Italian house ETRO enlisted fashion photographer Zhong Lin to capture their Spring Summer 2023 Eden of Etropìa campaign featuring models Akon Changkou, Iman Kaumann, and Livia Hammar. In charge of styling was Gabriella Karefa-Johnson, with casting direction was Anita Bitton. Beauty is work of hair stylist Jawara, makeup artist Ammy Drammeh, and manicurist Sylvie Macmillan. For the collection the brand’s new creative director Marco De Vincenzo was inspired by the paintings and portraits of the Pre-Raphaelites. The campaign focuses on apple, the iconic fruit of the collection and a potent symbol of love, seduction and eternity; and it also explores tension between fantasy and reality.
“In a parallel dimension where the surreal becomes real, and where every perspective is turned upside down to leave space for dreams, models are envisioned like tightrope walkers, nymphs, sorceresses and princesses, surrounded by giant stairs and walls that break up and reassemble in a paradoxical labyrinth, in a fairy tale within seemingly supernatural scenery. In this contemporary Eden, as if under a spell, the protagonists can walk along a rope dangling in mid-air, they fall asleep in fascinating oblivion, they fall in love with the magical fruit and they also become an extension of nature.” – from Etro
Italian house ETRO enlisted fashion photographer Zhong Lin to capture their Spring Summer 2023 Eden of Etropìa campaign featuring models Akon Changkou, Iman Kaumann, and Livia Hammar. In charge of styling was Gabriella Karefa-Johnson, with casting direction was Anita Bitton. Beauty is work of hair stylist Jawara, makeup artist Ammy Drammeh, and manicurist Sylvie Macmillan. For the collection the brand’s new creative director Marco De Vincenzo was inspired by the paintings and portraits of the Pre-Raphaelites. The campaign focuses on apple, the iconic fruit of the collection and a potent symbol of love, seduction and eternity; and it also explores tension between fantasy and reality.
“In a parallel dimension where the surreal becomes real, and where every perspective is turned upside down to leave space for dreams, models are envisioned like tightrope walkers, nymphs, sorceresses and princesses, surrounded by giant stairs and walls that break up and reassemble in a paradoxical labyrinth, in a fairy tale within seemingly supernatural scenery. In this contemporary Eden, as if under a spell, the protagonists can walk along a rope dangling in mid-air, they fall asleep in fascinating oblivion, they fall in love with the magical fruit and they also become an extension of nature.” – from Etro
