Lindsay Lohan at the front comes together with German luxury fashion house MCM and global footwear brand Crocs who have joined forces to create a ground-breaking collaboration for the SS23 season. Introducing the MCM X Crocs Mega Crush Clog the brands invite superstar Lindsay Lohan. With Dubai’s landmark skyscraper as the background Lohan is starring in the campaign that blurs the lines between virtual and reality.
The MCM X Crocs Mega Crush Clog embodies a playful visual language with a futuristic edge, embracing an interplay of size and scale inspired by the shoe’s oversized heel and sole. Crafted with a unique electrolyzed mirror platform, the shoe incorporates elements from the urban metropolis and concrete jungle, accentuating its progressive design. With its exaggerated elevation, the sole takes wearers to new heights, both literally and stylistically.
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Lindsay Lohan expressed her excitement about partnering with MCM on this cutting-edge collaboration: “I was honoured when asked by MCM to partner on their latest collaboration with Crocs. The new MCM x Crocs Mega Crush is equal parts playful and chic. The shoe combines style, versatility, and comfort—all important to me when choosing the perfect fashion accessory. It was an extra special touch to shoot here in Dubai, the place that I call home. I hope you enjoy them as much as I do!”
The MCM X Crocs Mega Crush Clog is a fusion of MCM and Croc’s unique design sentiment. MCM’s signature mini-belt bag introduces a 3-in-1 modular design, allowing wearers to attach and detach it over the façade of each shoe or wear it as a separate accessory. The limited-edition Mega Crush Clog can also be customized further with new Jibbitz™ charms inspired by MCM’s house codes, making each pair truly unique to the wearer.
The collection is set to launch with two collectible colorways featuring black, gold, and white, as well as white and silver. Fashion enthusiasts can get their hands on the MCM X Crocs Mega Crush Clog starting July 21st at select MCM stores, through the brand’s ecommerce platform, and at chosen wholesale partners worldwide.
