Fashion house KIDILL presented its Spring Summer 2024 collection that explores punk as a profound state of mind and attitude, not just a style. Designer Hiroaki Sueyasu believes that fashion is an emotional expression of an individual’s “life,” encompassing emotions such as anguish, desire, sorrow, and rage, as well as the spirit of disobedience, rejection, action, anti-industry sentiments, and DIY ethos. This intertwining of emotions and attitudes relates to the natural way we breathe and exist in the world.
SPRING SUMMER 2024 COLLECTIONS
Hiroaki Sueyasu has a strong impulse to return to his senses and avoid being swept up in the chaos in a world where the traditional dichotomy between good and evil is collapsing due to uncertainty and anonymity. This sincere impulse is evident in his latest collection, which represents a benign rebellion against algorithms and the status quo. It represents a return to his initial impulse for do-it-yourself creativity, embodying the unreplicable value of craftsmanship. The Kidill Spring Summer 2024 collection’s layering of silhouettes and details reflects the traces of his hands moving on instinct, resisting established norms.
Sueyasu cherishes the identity of being a “minority of the whole,” a characteristic shared by the entities that inspire his creations. This includes figures from hardcore and youth culture, anarchists and the new left, as well as the London punk boys who challenged the conventional scene. These “heretics” seek to create a new field and embody the antithesis, dissenting from the ties embedded in the world.
The collection departs from the traditional Parisian fashion theology due to punk ideology. Sueyasu’s emphasis on “minority spirit or ideology” and dissident elements are deftly displayed in the collection’s graphics, textiles, and handcrafted headpieces. Sueyasu emphasizes the historical “witches” of the Moral Panic movement, who were misunderstood and persecuted from the sixteenth to the eighteenth century, by highlighting their fortitude and resistance against oppression. He draws parallels to the Boro technique of piecing together pieces to convey his determination to continue to fight for his own freedom and to project the future of his brand based on the “value of heresy.”
