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Cut Above The Rest: Puma x Rhuigi Barbershop-Inspired Collection

Discover the fifth installment of PUMA and Rhuigi's collaboration

August 10, 2023
in Ad Campaigns, Capsule Collections, Fall Winter 2023.24 Campaigns, Puma, Sportswear
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Puma Rhuigi
Courtesy of ©PUMA

Sportswear brand PUMA continues its collaboration with the founder and creative director of RHUDE, Rhuigi Villaseñor. Building on earlier capsule releases that pay tribute to New York City’s five boroughs, PUMA and Rhuigi are introducing the fifth installment of their joint venture.

Puma Rhuigi
Courtesy of ©PUMA
Puma Rhuigi
Courtesy of ©PUMA

The fifth drop is a celebration of hidden treasures, community pillars, and local champions, all portrayed by a carefully curated selection of barbershop-inspired apparel. The collection features distinctive emblems and symbols, inviting individuals to experience barbershop atmosphere. The PUMA Clyde sneakers are given a premium makeover and are paired with a meticulously coordinated ensemble consisting of a collared shirt, a track jacket, shorts, and a matching cap. The track jacket, shorts, and cap are styled with blue and pink pinstripes for a preppy and timeless look.

Sportswear
Courtesy of ©PUMA
Sportswear
Courtesy of ©PUMA

Two variations of the Clyde shoes are also available in a striking blue and white color scheme. These models feature a tumbled leather upper, overstated tongue with bold PUMA lettering, and fuzzy suede accentuating the PUMA Formstrip.

View Gallery 14 images

 

The PUMA x Rhuigi drop five will be available for purchase on PUMA.com, at PUMA flagship stores, and through select global retailers from August 12, 2023.

Tags: ad campaignscapsule collectionsfw23sportswear
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