Luxury house Louis Vuitton has announced collaboration with the K-Pop group RIIZE, comprising members Shotaro, Eunseok, Sungchan, Wonbin, Sohee, and Anton, as the newest House Ambassadors. This partnership is a celebration of the fusion between RIIZE’s distinctive musical style and Louis Vuitton’s iconic fashion creations. RIIZE, known for their audacious spirit and bold attitude, perfectly embody the essence of Louis Vuitton, bringing a fresh, dynamic energy to the brand’s menswear collections.
RIIZE’a first single album, ‘Get A Guitar,’ was an instant hit, selling over 1 million copies within a week and achieving remarkable success on major music charts. Beyond their musical talents, RIIZE has also captured attention for their trendsetting and confident style. Their approach to fashion is both comfortable and liberating, resonating with the fashion-forward youth of today.
RIIZE, whose name is derived from the words “rise” and “realize,” symbolize the daring pursuit of dreams and the power of unity. They are distinguished by their Emotional Pop music, a signature style that captures the essence of their identity. As House Ambassadors for Louis Vuitton, they are set to bring this spirit of determination and realization of dreams to the forefront, highlighting the brand’s commitment to empowering the youth and celebrating individuality.
