In an era where fabricated stories and promoted lifestyles dominate, the Prada Spring Summer 2024 campaign focuses on an affirmation of timeless values. At its core, this campaign emphasizes that fashion is fundamentally about clothing within the context of life, a narrative usually glimpsed only briefly during the fashion show. Prada extends this transient moment, making it the centerpiece of their entire season’s narrative.
Captured through the lens of photographer Willy Vanderperre, with creative direction from Ferdinando Verderi, the campaign features a series of honest and pure portraits that strike a balance between spontaneous intimacy and sophisticated formalism. These portraits vividly capture the essence of each model from the show, totaling 40 individuals. The campaign features a mix of familiar and new faces, with each woman given the spotlight in her own unique portrait. This approach underscores the evolving concepts of femininity. By focusing on the models and their attire, Prada navigates the complex interplay between singularity and collectivity, reflecting both the fashion show’s procession and the broader dialogue within fashion as a symbol of both belonging and personal expression.
Similarly, the world of cinema is celebrated as both a collective effort and an individual pursuit, where actors are valued for their unique talents and personal characteristics. Continuing its tradition of featuring Hollywood actors who embody the Prada man, the campaign showcases three internationally renowned actors and creatives: Harris Dickinson, Kelvin Harrison Jr., and Troye Sivan. In this campaign, their authentic selves are highlighted – they are not playing roles but are protagonists of their own stories. These actors are presented together, yet each stands out for his distinctive character and style.
Stars of the campaign are Ajah Angau, Mica Arganaraz, Loli Bahia, Lexi Boling, Jolien Bosman, Oninyechi Chijoke, Sora Choi, Rejoice Chuol, Elise Crombez, Anica Cuca, Sanja Dalecka, Mathilde Denard, Dominika, Lina Emelianova, Farah, Selena Forrest, Elen Giunio, Nastya Honchrova Du Juan, Qin Lei, Julia Meseguer, Amanda Murphy, Julia Nobis, Ornella, Lila Pankova, Romi Peled, Eliza Petersen, Sascha Rajasalu, Laura Reyes, Alyosia Salamatina, Diana Skowron, Penelope Ternes, Denyse Tumukunde, Ilya Vermeulen, Freya Vervaet, Nikki Vrekic, Rianne van Rompaey, Liu Wen, Anok Yai, Lina Zhang, Harris Dickinson, Kelvin Harrison Jr. and Troye Sivan.
