Drawing inspiration from the lyrics of Nick Cave and The Bad Seeds’ song, “Bright Horses,” Airei FW24 collection takes a look at the complexities of human emotion. It explores themes of love, loss, and the enduring resilience of the human spirit in the face of adversity. With a focus on the interplay between light and darkness, the designs evoke a sense of hope and renewal. Natural threads come out of the garments, representing opposing forces. Through the collaboration with Norlha, a sustainable luxury brand rooted in the Tibetan Plateau, the brand embraces ethical fashion practices.
With sustainability in mind, Airei incorporates innovative materials and techniques into their collection. From limited garments crafted from deadstock and damaged fabrics sourced from LVMH houses to the exploration of khadi cotton in vibrant striped patterns, each piece tells a story of conscious design. Furthermore, the experimentation with needle-punching denim as well as materials including Yak, Alpaca, Cashmere, and Organic Cotton invite wearers to raise consciousnesson craftsmanship and authenticity.
