In a unique blend of innovation, nostalgia, and celebration, Nike, in collaboration with Division Street, is set to release the exclusive Air Max 1 ’87 Premium ‘University of Oregon’ PE sneakers exclusively on the GOAT app. This launch is timed perfectly with the 10th annual Air Max Day on March 26, 2024, commemorating the revolutionary Air Max series that has left an indelible mark on sneaker culture.
Division Street
At the core of this collaboration is Division Street, a pioneering organization renowned for its creative marketing programs aimed at maximizing revenue opportunities for University of Oregon student-athletes. Through strategic partnerships, Division Street provides significant exposure for these athletes but also navigates the complexities of Name, Image, and Likeness (NIL) regulations with innovative solutions. This collaboration with GOAT for the Air Max 1 Oregon release highlights Division Street’s commitment to leveraging such alliances to benefit student-athletes directly, demonstrating a unique blend of sports, education, and commercial ingenuity.
Air Max 1 Premium ‘Oregon’
The spotlight of the Air Max Day 2024 celebration shines brightly on the Air Max 1 Premium ‘Oregon’, a sneaker that encapsulates the spirit of the University of Oregon with unparalleled elegance and style. In a departure from the university’s traditional vibrant green and yellow, these Oregon shoes draw inspiration from the natural hues of a duck, mirroring the blend of colors found in the bird’s plumage. This thoughtful design choice pays homage to the university’s mascot while also showcasing Nike’s commitment to blending natural inspiration with cutting-edge design.
The design intricacies of the Air Max 1 Oregon PE show the meticulous attention to detail that defines Nike‘s approach. The sneaker features the heartfelt mantra “Once A Duck, Always A Duck” on the heel, a tribute to the enduring bond between the university and its community. The color scheme – Hemp, University Gold, Sail, Desert Dust, and Cacao Wow – applied across premium materials like Haze and Supercut Leather, adds a layer of sophistication and uniqueness to the design. The upper combines leather overlays, a suede mudguard, and leopard print panels, elevating the sneaker’s aesthetic appeal. Additionally, each pair comes in a special shoebox adorned with a QR code, alongside an “O” logo hangtag, enhancing its collectible value.
Price and Release Date
Priced at $220 USD, the Air Max 1 Premium ‘Oregon’ will be available for purchase exclusively through the GOAT app starting at 9:00AM PST on March 26, 2024. With a limited run of only 3,000 units, these sneakers are collectible art, expected to be highly sought after by collectors and enthusiasts alike. The proceeds from the sales of these sneakers will benefit the participating student-athletes at the University of Oregon, supporting their athletic and academic journeys.
2024 AIR MAX DAY
Air Max Day has grown into a global phenomenon since its inception, celebrating the legacy of the Air Max line and its contribution to the evolution of sneaker design. March 26, 1987, marked the launch of the first Air Max, introducing the world to visible Air cushioning technology – a feature that would become synonymous with the brand. Over the past 37 years, the Air Max line has expanded to include a vast array of designs, each pushing the boundaries of technology and style. The Air Max Day 2024 commemorates the original Air Max’s launch while also introducing the future of Air technology with the unveiling of the Air Max Dn. Available in a range of colorways for both adults and youths, the Air Max Dn represents the next step in the Air Max journey, continuing the tradition of innovation that has defined the series.
Central to the Air Max Day 2024 celebration is the release of the Air Max 1 Premium ‘Oregon’, a sneaker that embodies the rich athletic heritage and the distinctive identity of the University of Oregon. The narrative of sneaker history is deeply intertwined with the University of Oregon, a cradle for Nike’s founders and a continuous source of inspiration for Nike design. It is here that Phil Knight and Tinker Hatfield, two of Nike’s legendary figures, began their journey, infusing the university’s athletic programs with exclusive designs and innovations. Over the years, Nike has celebrated this bond through a variety of designs and colorways, immortalizing the university’s legacy in sneaker culture.
once a duck always a duck 😍😍😍 I love this