Baifern Pimchanok, renowned actress, has made history by becoming the first Thai female ambassador of Tiffany & Co. This announcement comes hot on the heels of Tiffany & Co.’s recent appointment of Win Metawin as their first Global Ambassador from Southeast Asia, solidifying the region’s rising prominence. Baifern’s selection not only follows in Win Metawin’s footsteps but also marks a significant milestone as she becomes the first Thai actress entrusted with this prestigious role.
Known for her unique style and strong personality, Baifern embodies the essence of modern women who fearlessly expresses herself. Her collaboration with Tiffany & Co. stems from a longstanding relationship, having worked together on various campaigns such as Tiffany Holiday Campaign 2023, Tiffany Lock, Tiffany HardWear, and Tiffany Icons. Additionally, Baifern has been a prominent advocate for the brand on the red carpet, further affirming her alignment with Tiffany & Co.’s values.
Expressing her gratitude, Baifern acknowledges the honor of joining the Tiffany & Co. family as a brand ambassador, eagerly anticipating the creation of meaningful memories together. Her first official engagement with the brand will be at the Tiffany Wonder event in Tokyo, Japan, scheduled for April 2024. This event marks the public debut of Tiffany & Co.’s new ambassadors.
Baifern’s successive appointments as ambassador for both Loewe and Tiffany & Co. underscore her multifaceted talent and potential as a fashion icon representing Southeast Asia.