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Introducing ‘Donde Esteban’: Resortwear by Esteban Cortázar

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Introducing ‘Donde Esteban’: Resortwear by Esteban Cortázar

Explore Endless Summers with 'Donde Esteban' Resortwear Line

April 9, 2024
in Spring Summer 2024 Campaigns
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Courtesy of Donde Estaban

Colombian designer Esteban Cortázar is embarking on an exciting new venture with the launch of his brand, Donde Esteban, catering to those who adore endless summers. The essence of this label lies in its vibrant and distinctive approach to resort wear, a celebration of Esteban’s diverse background across Cartagena, Miami, Ibiza, and Paris. Collaborating closely with his father, Valentino Cortázar, and other local artists, Donde Esteban combines vivid prints with relaxed silhouettes, resulting in unisex pieces exuding a fusion of Caribbean and Mediterranean flavors, all infused with an effortlessly cool and enthusiastic vibe. Through this brand, Esteban aims to create an authentic and inclusive world reflective of his unique personality and zest for life.

Courtesy of Donde Estaban

The concept behind Donde Esteban stems from a deeply personal desire to showcase his roots and invite others into his world authentically. Esteban shares, “It is about giving my community a true image of who Esteban is as a person, where he comes from, who his family, his friends, his community are, and the places that have shaped him.” The brand’s name itself, meaning ‘At Esteban’s’ or ‘Chez Esteban,’ evokes a sense of familiarity and warmth, inviting wearers to a friendly space. Esteban’s nomadic lifestyle, born in Bogota, raised in Miami, and later residing in New York and Paris, highlights the brand’s ethos of inclusivity, welcoming everyone to the places that have shaped him.

Courtesy of Donde Estaban

With over two decades in the fashion industry, Esteban Cortázar follows his instincts and passion to create something deeply inspired. “I wanted to create a lifestyle adventure where I could dream beyond fashion and take me to the places I love the most,” he explains. This venture not only serves as a personal journey but also aims to spotlight Colombian and Latin American culture and fashion on a global stage, sharing his love and energy with his community. Esteban draws inspiration from his close friends, muses who embody the spirit of summer and constantly inspire him to create.

Courtesy of Donde Estaban

The inaugural collection of Donde Esteban sets the tone by featuring prints depicting landscapes from iconic destinations like Ibiza and Colombia, created in collaboration with Esteban’s father. Each piece carries a personal narrative, reflecting Esteban’s desire to set his own rules and infuse every detail with meaning. The brand will launch on its website and social media platforms, with the first drop available for purchase starting April 9th, inviting enthusiasts of endless summers to immerse themselves in Esteban’s vibrant world.

Courtesy of Donde Estaban

Donde Esteban, represents more than just a fashion label; it’s a testament to Esteban’s roots, experiences, and passion for life. Through vibrant prints, relaxed silhouettes, and thoughtful details, the brand offers a unique blend of Caribbean and Mediterranean influences, inviting wearers to embrace an effortlessly cool and enthusiastic approach to resort wear. As Esteban embarks on this new journey, he not only seeks to share his personal cosmos but also to champion Colombian and Latin American culture and fashion on a global scale.

View the lookbook in the Gallery below:

View Gallery 30 images
Tags: ad campaignsFashionFashion Newslookbook
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