The collaboration between Magliano and U-Power for their Spring Summer 2024 collection incorporate themes of artistic and cultural movements within repressive political ideologies. The collaboration’s monumental sculpture featured in the campaign was created by the Warsaw-based duo Daughter of Lama.
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Magliano, under Luca Magliano since 2017, has created a distinct niche within the Italian fashion landscape. Based in Bologna, a city with a rich history of libertarian movements and class struggle, the brand often uses this legacy to mix ethics and aesthetics. Since its debut at Pitti Uomo in 2018, Magliano has consistently shown its collections at Milan Fashion Week, establishing itself as a brand with thought-provoking designs.
The Spring Summer 2024 collection from the brand, including the Scandy, Fit, and Latitude shoe styles, is available directly from the Magliano website. These pieces are the brands third time collaborating with U-Power, giving ‘safety shoes’ a new look that follows the collections theme. Take a look at the Magliano x U-Power SS24 shoes in the Gallery below: