Nicki Minaj is expanding her influence into the footwear industry by launching a sneaker collection with the British label Løci. Announced to release on April 12, the collection will have five unique styles in 11 colorways. This collaboration brings Minaj’s famous persona and aesthetic to Løci’s sustainable fashion, featuring sneakers made from bio-leather—a sustainable blend of non-food grade corn and recycled textiles. Prices for the collection will range from $185 to $200.
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In the midst of her Pink Friday 2 World Tour, Minaj has found a new avenue for creative expression through this partnership, highlighting the shared creativity and freedom of expression. Emmanuel Eribo, Løci’s CEO, expressed excitement about the collaboration, emphasizing the alignment of the brand with Minaj’s vision and the expectations of her fanbase. Minaj, taking an active role beyond design, has become part owner and collaborator with Løci, dedicated to fostering unique talent and supporting black-owned businesses.
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The anticipation for the sneaker collection is high, mainly because of Nicki’s well known fanbase, but also due to the brand’s commitment to vegan and sustainable practices. This mission is supported by notable investors like Leonardo DiCaprio, with each pair produced in Europe and a portion of profits dedicated to wildlife conservation.
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