Dior‘s Spring 2024 campaign has launched with Robert Pattinson returning as the face of the iconic French luxury house under the creative direction of Kim Jones. Captured by British photographer Alasdair McLellan, the campaign showcases lighter knitwear tailoring and utilitarian codes. Pattinson emits sophistication in two distinct looks, one in beige tones and the other in a timeless black and white ensemble. This collection marks Pattinson’s ongoing collaboration with Dior, having been the face of Dior Homme fragrance since 2013.
The campaign for the Dior Icons capsule stars Robert Pattinson and embodies a timeless neo-wardrobe, reinventing the vocabulary of the house’s menswear identity. Each creation is distinguished by its architectural lines and subtle details, metamorphosing the archetypes of masculine fashion. Photographer Alasdair McLellan’s shots reveal the unique cuts of these models, reflecting the iconic Dior elegance.
In a pale hue setting, the actor sports wide-leg pants, long structured coats, cashmere sweaters, silk-blend shirts, and Harrington-shaped jackets. Made in fine materials, these pieces are further enhanced by traditional and innovative techniques. The Dior Icons capsule promises urban appeal with backpacks and weekenders dressed in the new Dior Gravity leather, adorned with the Dior Oblique signature motif.
The Spring 2024 Dior Icons capsule, offering an epitome of Dior’s style, will be available in stores and online starting May 2, inviting fashion enthusiasts to embrace the sophistication synonymous with the French luxury house.
I absolutely love Robert but this photos of Dior soily and so boring I cannot even begin
I completely understand he is a perfect choice for Dior but I would really reach the brand we do something more fun with this companies why would you get such an amazing actor to shoot him in the most boring photos Robert is shot like he’s a 60 year old guy come on Dior you can do better