New Balance and ISSEY MIYAKE have joined forces to create a footwear collaboration, introducing the ISSEY MIYAKE×New Balance MT10O. This is the first collaboration between the two brands in the footwear category. The innovative shoe that emphasizes comfort, minimalism, and motion, will be launched initially in select stores throughout Japan on Wednesday, May 15, 2024, followed by a worldwide release on Friday, June 14, 2024.
The ISSEY MIYAKE×New Balance MT10O is designed by ISSEY MIYAKE’s lead designer, Satoshi Kondo. The design concept revolves around the theme of “sensuous physicality and barefoot mobility,” aiming to provide a shoe that supports natural movement and tactile connection with the environment. The collaboration draws from the MT10 model, a popular choice from New Balance’s Minimus trail running series, known for its minimal cushioning and close-to-ground feel which mimics the barefoot running experience.
Aesthetically, the shoe aligns with the theme of “natural and honest shape” from the ISSEY MIYAKE Spring Summer 2024 collection. The color palette is comprising of white, black, and blue-green. The materials used are a mix of lightweight, breathable mesh and supple premium leather, providing comfort without sacrificing the sleek design. Additionally, the shoe features thin, cord-like shoelaces and abrasion-resistant rubber components that uphold the minimalist design while ensuring functionality and durability.
SNEAKERS
The footwear’s technical attributes are equally impressive. The midsole of the MT10O offers minimal cushioning but is sufficiently firm to provide a stable platform for off-road running. The outsole, made with rubber provided by Vibram, is designed to maximize grip and durability across various terrains, be it urban pavements or rugged trails. The shoe also features an oblique-shaped NL1 last with a wide toe box that allows for toe spreading and movement. The low-drop design encourages a midfoot strike, following the natural mechanics of running.
The global campaign for the ISSEY MIYAKE×New Balance MT10O is captured by French photographer and artist Antoine Picard, focused on the theme of physicality. This campaign highlights the dynamic and fluid nature of the shoe in action. See more of the campaign images in the Gallery below:
When will the sneakers be available , on the market?
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