Montblanc is celebrating a significant milestone this year—the 100th anniversary of its iconic Meisterstück writing instrument. To mark this special occasion, the luxury brand has partnered with renowned filmmaker Wes Anderson to create a unique advertising campaign. This new campaign, both written and directed by Anderson, takes viewers on an imaginative journey into the extraordinary world of Montblanc, seen through the filmmaker’s distinct and visually striking style.
The campaign is set in a fictional Montblanc headquarters, whimsically located atop Mont Blanc itself. It features colorful characters played by Rupert Friend, Jason Schwartzman, and Wes Anderson, who delve into the heritage of the brand and its most famous creation in an unprecedented way. Anderson’s unique aesthetic and unconventional storytelling method bring a fresh and engaging perspective to the Meisterstück’s legacy, blending the brand’s DNA with subtle and playful nods to its history.
Throughout the campaign, these characters are seen discussing the Meisterstück, originally designed over a century ago for bold adventurers. While the fountain pen remains the star, the film also cleverly incorporates other Montblanc products like watches and leather goods, providing a glimpse into the brand’s diverse range. Sitting behind a desk, the characters write reminders of the joy and richness of handwriting—whether it’s journaling, letter writing, or novel crafting—highlighting the pen’s role in these creative expressions.
To bring this creative vision to life, Anderson collaborated with long-time colleagues, including Roman Coppola as producer and co-director, and Oscar-winning cinematographer Linus Sandgren. The campaign is further enriched with visual and video spots featuring actors like Maude Apatow and international Montblanc ambassadors.
The Meisterstück itself has been an emblem of fine writing since its inception in 1924, used by influential figures who have shaped our cultural and historical landscape. Originally, it emerged from Montblanc artisans’ personal projects, which evolved into masterpieces of craftsmanship known as “Meisterstück”—German for “masterpiece.” As Montblanc continues to push the boundaries of innovation and craftsmanship, the centennial celebration of the Meisterstück not only honors the pen’s rich history but also reaffirms Montblanc’s commitment to supporting educational programs and initiatives that inspire people to realize their full potential.
View the campaign in the Gallery below:
dear lord! how much did they pay Wes Anderson to do this?? This is insane Montblanc!
and Wes himself is in the commercial…. wow