
Today, Ludovic de Saint Sernin revealed the much-anticipated Fall Winter 2024 campaign, aptly titled “The Robert Mapplethorpe Collection.” Photographed by Ethan James Green in the iconic setting of New York City, the campaign exudes a bold and artistic flair, paying homage to the legendary photographer Robert Mapplethorpe.
The campaign features an impressive lineup of models, including Angelina Kendall, Nonso Ojukwu, Sascha Rajasalu, Kirill Romanenko, and Ludovic de Saint Sernin himself. Each model embodies the essence of the collection, showcasing the intricate designs and evocative styles that Ludovic de Saint Sernin is renowned for.

Behind the scenes, the campaign’s artistic vision was brought to life by the stellar team of Piergiorgio Del Moro and Samuel Ellis, who handled the casting, along with Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone, who directed the art. The hair styling was expertly crafted by Guido Palau, while Karin Westerlund provided the makeup artistry, ensuring each look was polished to perfection.
With this latest collection, Ludovic de Saint Sernin continues to push the boundaries of contemporary fashion, drawing inspiration from Mapplethorpe’s provocative and timeless work. The FW24 campaign is a testament to the designer’s ability to merge art and fashion, creating pieces that are both visually striking and deeply meaningful.
