Signature BOSS suiting returns this season, reimagined with strong, modern silhouettes that offer a fresh perspective perfect for the colder months ahead. The Fall Winter 2024 collection campaign “It’s for life”, featuring a star-studded cast including David Beckham, Naomi Campbell, Gisele Bündchen, Burna Boy, and Lee Jong-suk, unfolds against the backdrop of an elevated office setting. The visuals, filled with tailored looks and corporate motifs, extend the “CorpCore” theme first introduced at the BOSS Fall Winter 2023 show.
The campaign’s message emphasizes lifelong commitment, embodied as each talent commits their guiding principles to paper. David Beckham marks his first appearance as part of his multi-year collaboration with BOSS, signaling an exciting new chapter for both the football icon and the brand. His presence, alongside Naomi Campbell, who also serves as brand ambassador for BOSS Watches, Jewelry, and Eyewear, underscores the collection’s emphasis on style and confidence as lifelong commitments.
“It’s great to be a part of this BOSS campaign for Fall Winter 2024, marking an exciting start to my long-term ambassadorship with BOSS,” said Beckham.
The campaign will be supported by a robust 360-degree marketing strategy. It will include large-scale outdoor advertising in 29 key cities worldwide, as well as digital engagement through the launch of a new Instagram broadcast channel. This channel will provide an ongoing platform to engage the BOSS community. On Threads, BOSS will feature behind-the-scenes audio clips with key talents and interactive elements like polls to encourage fan interaction, amplifying the buzz around the collection.
The BOSS Fall Winter 2024 collection showcases a redefined take on office wear, with sharp suiting and outerwear featuring strong shoulders and smart ties for men. Highlighted within the luxury assortment, Bisontex fabric, a blend of bison wool and cashmere in a unique grey-brown shade, brings a sophisticated touch to key menswear pieces. The womenswear line sees a similar reinvigoration with power suits in novel fits and strong shoulder shapes, including standout items like a rear-zip blazer in pinstriped virgin wool and a wrap-front coat in crocodile-embossed leather.
The campaign, captured by renowned photographer Mikael Jansson under the creative direction of Trey Laird and Team Laird, emphasizes BOSS’s call for individuals to live a self-determined life. “It’s for life” reflects BOSS’s commitment to empowering individuals to find their voice and lead with confidence.
The new collection will be available from August 28, 2024, at BOSS stores worldwide, online at boss.com, and through select wholesale partners. This launch marks another milestone in BOSS’s ongoing narrative, blending timeless elegance with contemporary edge.
Hello David Beckham! BOSS menswear is where its at!