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Bottega Veneta Winter 24 Campaign

Bottega Veneta Winter 24 Campaign

August 27, 2024
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Bottega Veneta Winter 24 Campaign

Bottega Veneta has released the advertising campaign for their Winter 24 Collection, captured by Alec Soth

August 27, 2024
in Ad Campaigns, Bottega Veneta, Menswear, Womenswear
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© Bottega Veneta

Bottega Veneta Winter 24 campaign, under the creative direction of Matthieu Blazy is set against the barren landscapes of Utah and Nevada, emphasizing the interplay between desolation and the persistence of life. This choice of location highlights how, even in the harshest environments, life can find a way to thrive, reflecting the collection’s narrative of strength and introspection.

© Bottega Veneta

The campaign is a striking visual narrative, captured by renowned photographer Alec Soth. The campaign features an impressive cast of models, including Mamuor Majeng, Hejia Li, Imaan Hammam, Liz Kennedy, Penelope Ternes, Luke Clod, and Mariacarla Boscono, each bringing their unique presence to the imagery. The creative team behind had casting directed by Anita Elizabeth Bitton, hair styled by Duffy, and makeup by the legendary Pat McGrath. Production was managed by Untitled Project.

© Bottega Veneta

The collection itself features practicality and luxury, with pieces that are both wearable and expressive of high fashion. Key elements include the use of rich, tactile fabrics like bouclé wool and cashmere, and Bottega Veneta’s signature intrecciato technique, which appears not only in accessories like bags but also subtly in clothing pieces. The color palette is dominated by deep, earthy tones such as burnt orange, fiery burgundy, and charcoal black, evoking images of a smoldering landscape transitioning into a new dawn.

© Bottega Veneta

A notable feature of the collection is Blazy’s exploration of shape and silhouette. This season, Bottega Veneta plays with the concept of “everyday monumentalism,” elevating everyday garments into pieces of art. The collection features oversized outerwear, structured shoulder lines, and intricate collars, creating garments that command attention without appearing ostentatious.

© Bottega Veneta

The campaign showcases reimagined versions of classic items like the Cabat and Andiamo bags, which, while maintaining their functionality, also serve as symbols of understated elegance. The inclusion of ceramics, glass, and stone in jewelry pieces further ties the collection to themes of resilience and timelessness.

© Bottega Veneta

Take a closer look at the Bottega Veneta Winter 24 campaign in the Gallery below:

View Gallery 22 images
Tags: ad campaignsbottega venetawinter 24
Pavle Banovic

Pavle Banovic

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Comments 2

  1. Joanna SWIFT4LIFE says:
    11 months ago

    why is every bottega veneta ad literally the same moodboard?

  2. MFbHcsZiQXEh says:
    11 months ago

    GZmRxVihXzLl

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