The collaboration between South Korean fashion label The Museum Visitor and ASICS brings a fresh take on the iconic GEL-Kayano 14 sneaker. Officially launched in South Korea on July 25, 2024, the collaboration has since gained international attention, with a global release scheduled for August.
SNEAKERS
This partnership introduces three new colorways to the GEL-Kayano 14 lineup, with the design showing a blend of materials, including mesh and leather. Each sneaker variant is a statement, featuring a gradient effect and bold design elements such as extended tongues that fold over the laces and incorporate ASICS’ oversized logo.
The color palette for this collection is both subtle and striking. The black and grey version features metallic silver accents, the white and blue variant adds a splash of vibrant color, and the white and gold edition offers a more refined, matte finish. This artistic direction maintains The Museum Visitor’s reputation of contemporary aesthetics and wearable art.
The design is further emphasized by branding elements, with The Museum Visitor’s logo appearing on the lateral heel and shared branding on the insoles. Overall, this model presents us with a classic running shoe transformed into a street-ready fashion item with innovative design features and luxurious materials.
It is assumed that the Museum Visitor x ASICS GEL-Kayano 14 will retail for approximately $190 USD. Take a closer look at the sneakers in the Gallery below:
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