Los Angeles-based label Rue Sophie has launched its highly anticipated Fall 2024 campaign, marking a significant moment in the brand’s evolving journey. Following the success of its 2024 rebrand, Rue Sophie continues to solidify its position in the fashion industry with a collection that combines adaptability with sophistication, designed by industry veteran Sabina Vilusic.
The Fall 2024 collection stands as Rue Sophie’s strongest offering to date, emphasizing streamlined, versatile silhouettes that are perfectly attuned to the changing seasons. The collection is a celebration of balance—melding strength with softness, and refined utility with architectural tailoring. From luxurious wool and cashmere to delicate organza and sheer knits, each piece in the collection is a testament to discerning versatility, catering to those who seek both style and substance in their wardrobe.
The campaign’s striking imagery, shot in Los Angeles, is the work of the talented Clara Balzary, daughter of Red Hot Chili Peppers’ bassist Flea. Balzary’s photography captures the essence of the collection, highlighting the interplay between the organic and the structured, the raw and the refined. The campaign’s visual narrative is further enriched by a short film directed by Balzary, with videography by Mark Underwood, bringing the collection’s story of adaptability to life.
The creative team behind the campaign is equally impressive, with styling by Tiff Horn, hair by Tiago Goya, and makeup by Setsuko Tate, all under the art direction of Sarah Kissell. The production was managed by Val Pina and executed by Glia Productions, ensuring that every detail of the campaign was meticulously crafted to reflect Rue Sophie’s vision.
With its focus on architectural tailoring, organic details, and a palette that captures the essence of autumn, Rue Sophie’s Fall 2024 collection is poised to become a staple in the wardrobes of those who value both elegance and adaptability. As the brand moves forward, this collection serves as a powerful reminder of Rue Sophie’s ability to blend contemporary design with timeless appeal, making it a standout in the current fashion landscape.
gorgeous collection 😍