Balenciaga Music Releases The Mina Series

Balenciaga Music is launching a collaborative series with Italian icon Mina on September 19th, 2024, creating a special moment for both the music and fashion industries. This exclusive partnership includes the pre-release of a new track, “L’Amore Vero,” which fans can access through scannable merchandise, creating a unique, immersive listening experience. For Mina, who has not performed live or given interviews since stepping out of the public eye in 1978, this collaboration is her first-ever official involvement with a fashion house and her first merchandise release.

Often regarded as the greatest Italian singer of all time, Mina has maintained a mysterious presence while producing music consistently for over 40 years. Known for her powerful voice and emotional depth, Mina has also been a trailblazer in fashion and culture, with her signature look influencing generations. Her collaboration with Balenciaga could signal a new era.

Central to the collaboration is the unique approach Balenciaga has taken to release new music. “L’Amore Vero” will be accessible exclusively through two limited-edition products: a pair of sunglasses and a t-shirt, both designed to capture Mina’s iconic aesthetic. The sunglasses, designed by Balenciaga’s Demna, feature a continuous, black-tinted lens reminiscent of Mina’s signature eye makeup, and an embedded QR code that unlocks the track. The t-shirt, with her image and a list of her 106 albums, contains an NFC chip that, when activated, provides exclusive access to the song.

Balenciaga has long been known for its innovations in technology and fashion, and this collaboration pushes the boundaries of how fans can interact with music and merchandise, with the use of scannable codes and embedded NFC chips. This model also seems fitting for Mina, who has always been at the forefront of shaping her public image.

Over the years, she has released over 80 albums and crafted an extensive visual legacy, often using her album covers as a canvas for artistic experimentation. This partnership with Balenciaga taps into that legacy. Balenciaga’s decision to feature her visage on its products reinforces the power of image-making in contemporary culture, as Mina’s visual legacy continues to inspire.