Collina Strada ’s SS25 collection transported its audience to a place of peace and simplicity, a stark contrast to the intense global climate of this election year. In the tranquil setting of the East Village’s Marble Cemetery, Creative Director Hillary Taymour unveiled a line of garments that emphasized grounding oneself amid the noise of the world. The presentation was a deliberate step back, encouraging people to embrace the simple pleasures that fashion can offer—fluttering sleeves, ruffles, and soft hues. Taymour’s vision was about returning to basics, letting the clothes speak quietly but confidently.
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The concept behind the collection was deeply rooted in nature, with Taymour drawing inspiration from the idea of “Mother Earth.” Each piece that moved down the runway evoked a sense of natural femininity—flowing, ethereal, and refreshingly uncomplicated. This grounding theme was complemented by subtle, eco-conscious details that the designer is known for, including grass clippings on models’ ankles and floral accents woven into the garments. The show wasn’t just about aesthetics but about encouraging mindfulness in the way we interact with fashion and the world around us.
The soundtrack for the show added another layer to this nature-centric narrative. A nostalgic remix of classics like The Chords’ “Sh-Boom” and the Beach Boys’ “Vegetables” provided an upbeat setting while simultaneously calling attention to the ecological message at the heart of the collection. The original “World of Collina Strada” song further amplified the unique atmosphere, creating an immersive experience that resonated with the audience beyond the garments themselves.
As with previous collections, Taymour’s dedication to sustainability was front and center, reflected in both the design and casting choices. Cameos from sustainability advocate Mara Hoffman and the Green Lady of Brooklyn added an extra touch of authenticity to the runway. The footwear, including a new Puma sneaker collaboration with flower cutouts and turf-covered Sperry Topsiders, underscored this eco-conscious approach while maintaining the playful essence of the brand.
Taymour’s attention to detail made the collection not only visually captivating but meaningful. The models’ floor-length hair with green-dyed tips mirrored the nature theme, while the muted tones and elegant silhouettes emphasized a toned-down yet thoughtful design. “I wanted to reduce the noise,” Taymour explained, a sentiment that resonated through every piece in the collection. Her ability to blend subtlety with intention resulted in a collection that felt calming and reflective.
The Collina Strada SS25 show served as a reminder to pause and find beauty in simplicity. In a world overloaded with distractions, Taymour offered a reprieve—a chance to touch grass, both literally and figuratively, and reconnect with what really matters.
View the collection in the Gallery below:
love collina strada! This is so cool!