Italian fashion house Dolce & Gabbana unveils its Fall Winter 2024.25 Eyewear campaign, starring music superstar Miley Cyrus and top model Matthew Noszka in a captivating visual journey through nighttime Los Angeles. Captured by the renowned fashion photographer Mert Alas, the campaign blends the brand’s signature opulence with a contemporary urban edge. Set against the glow of city lights, the imagery evokes a noir-inspired aesthetic, positioning the eyewear collection as a striking complement to the vibrancy of city life after dark.
The campaign centers on Cyrus and Noszka as they navigate the busy streets in a vintage car, embodying Dolce & Gabbana’s fusion of timeless elegance and modern seduction. With the city as their backdrop, the stars bring the eyewear to life, each frame easily integrated into the scene. Mert Alas captures this dynamic, with a focus on the juxtaposition between the soft allure of the models and the hard edges of the eyewear, creating a visual narrative that exudes sophistication.
In charge of styling was Emmanuelle Alt, with art direction from Kevin & Charles, and creative movement direction by Stephen Galloway. Beauty is work of hair stylist Bob Recine, makeup artist James Kaliardos, and manicurist Miho Okawara.
At the heart of the collection are the intricate designs that Dolce & Gabbana is known for. The Fall Winter 2024-25 collection includes a variety of shapes, from bold, angular frames to delicate, feminine styles, all crafted with precision and attention to detail. The DG Sharped sunglasses stand out with their sharp lines, offering a modern twist on classic silhouettes, embodying the brand’s ability to blend innovation with heritage.
The collection also highlights the iconic DG logo, which is featured prominently across many of the frames. This logo, a symbol of Dolce & Gabbana’s legacy, is subtly integrated into the design, offering a fresh take on brand identity while maintaining a sense of refinement.
Cyrus and Noszka’s charismatic presence in the campaign adds depth and personality to the eyewear, making each frame feel like an extension of their personal style.
