Slowear unveiled its SS25 Womenswear collection during Milan Fashion Week, continuing its tradition of blending exquisite tailoring with innovative styling. This season’s presentation was marked by a careful balance of heritage menswear elements adapted to modern women’s needs. The collection reflected Slowear’s signature craftsmanship, which has been honed over the brand’s 70-year history in men’s suiting.
With roots in menswear, the new women’s collection draws heavily on Slowear’s reputation for tailoring excellence. Echoing the impeccable detailing of its men’s pieces, the collection features garments that bring the brand’s heritage to life in a fresh, feminine way. This season’s offerings capture the essence of Slowear’s legacy, blending classic structure with modern sensibilities to appeal to the contemporary woman who appreciates craftsmanship as much as she values individual style.
Among the standout pieces were a reimagined blouse and the iconic field jacket, first designed in the 1970s by Walter Albini for Slowear’s men’s line. This jacket has now been transformed with a feminine, contemporary twist, incorporating refined sartorial details that highlight Slowear’s dedication to quality. The collection features iconic patterns and fabrics that allow wearers to express their personal style on any occasion, offering a variety of high-quality garments that can be endlessly combined for different looks.
Slowear balances menswear-inspired tailoring with lighter, more fluid fabrics, creating an interesting contrast between structure and ease. This deliberate juxtaposition reflects the freedom of expression that Slowear aims to provide to its customers, while also highlighting the versatility needed for different moments in a modern woman’s daily life. The flowing, sinuous silhouettes add a sense of lightness to otherwise structured garments, creating a wardrobe that is both sophisticated and adaptable.
The collection is divided into three distinct themes, each representing a different aspect of the upcoming season. “Blossoming” celebrates the changing of the seasons with warm and delicate hues, evoking the freshness of spring. “Memory” revisits iconic pieces, redefining them within a contemporary sartorial framework that pays homage to the brand’s heritage. Finally, “To the Riviera” embodies the spirit of summer, celebrating elegance and leisure with vibrant colors and luxurious fabrics that conjure images of exclusive summer getaways.
Slowear, with its 30 stores in major cities such as Milan, London, New York, and Tokyo, has made a name for itself through a unique multi-brand retail approach. Slowear Venezia offers a curated selection of men’s clothing and accessories alongside “Made in Italy” products, all chosen for their innovation and quality. The SS25 Womenswear collection carries forward this philosophy of care, dedication, and taste for the unique.
View the collection in the Gallery below:
Another brand in need of a better spotlight! Slowear is doing an amazing job and the quality is unparalleled 💙