BOSS proudly reveals its 2024 holiday campaign, celebrating an elevated seasonal collection brought to life by a powerhouse of global icons. This year, the brand enlists Brazilian supermodel Gisele Bündchen, British football legend David Beckham, Nigerian Afrobeats star Burna Boy, and South Korean actor Lee Jong-suk to showcase the new collection, ranging from sophisticated eveningwear to thoughtful holiday gifts.
In the campaign’s striking visuals, each star shines against radiant neon backdrops, embodying the effortless confidence of the #BeYourOwnBOSS ethos. This concept reflects the idea that each individual carries a unique inner light, making the holiday season an ideal moment to express it to the world.
Supported by a comprehensive 360° marketing approach, the campaign will reach audiences through social media, in-store installations, and window displays in major cities worldwide. BOSS will also enhance the festive shopping experience with pop-up stores featuring personalized gift options, ribbon machines, and complimentary hot beverages to create an inviting holiday atmosphere. Customers will find added perks such as complimentary gift wrapping and exclusive gifts with purchases, reinforcing BOSS as a top destination for holiday shopping.
The 2024 holiday collection, capturing the essence of “Radiant. Confident. Effortless.,” launches on November 6, 2024, and will be available at BOSS stores globally, on boss.com, and through select retail partners.
Photographer: Mikael Jansson
Creative Direction: Trey Laird & Team Laird
Cast: Gisele Bündchen, David Beckham, Burna Boy, Lee Jong-suk
wow! I am sorry David Beckham is totally stealing the spotlight in here! He is the BOSS <3