Nike and Deion Sanders, famously known as Coach Prime, are once again teaming up to deliver a standout addition to the sneaker world. Building on the success of their previous collaboration, the Nike Air Diamond Turf “Signing Day” is set to honor Sanders’ legendary style from his unforgettable NFL Draft Day in 1989. Scheduled for release in the summer of 2025, this bespoke colorway promises to blend nostalgia with modern design, making it a must-have for both sneaker enthusiasts and fans of the iconic athlete.
SNEAKERS
Deion Sanders has always been a cultural icon whose influence extends beyond the gridiron. In 2024, Nike celebrated another milestone in their partnership by reintroducing the Air DT Max ’96, solidifying Sanders’ lasting impact on the brand. Now, with the Air Diamond Turf “Signing Day” colorway, Nike and Sanders pay homage to his roots, specifically his vibrant black and gold ensemble from his draft day attire in 1989.
The Air Diamond Turf “Signing Day” stands out with its sleek all-black leather upper, offering a timeless and versatile look. This monochromatic foundation is accentuated with metallic gold details that capture the essence of Sanders’ original 1989 style. The gold accents are strategically placed on the strap windows and the iconic Swoosh branding, providing a subtle yet striking contrast against the black backdrop.
One of the most distinctive features of this release is the reimagined Swoosh, which now incorporates a metallic silver outline that adds depth and dimension to the classic Nike design. Additionally, the heel and tongue feature special branding: the heel proudly displays Sanders’ motivational motto, “You Gotta Believe,” while the tongue bears the same empowering message, serving as a constant reminder of his legacy and determination.
Beyond its aesthetic appeal, the Air Diamond Turf “Signing Day” maintains the high performance that Nike is renowned for. The shoe is equipped with Nike’s advanced cushioning technology, ensuring comfort and support for all-day wear. The durable rubber outsole provides excellent traction, making it suitable for both casual outings and more active pursuits. Whether you’re hitting the streets or the court, these sneakers are designed to keep up with your every move.
Adding a personal touch to the design, the Air Diamond Turf “Signing Day” features tonal black branding throughout the sole unit, seamlessly integrating with the overall color scheme. Inside the shoe, a special insole prints a heartfelt letter from Deion Sanders himself, set against a silhouette of Virginia Union University’s campus sign, celebrating his pride and connection to his alma mater.
Priced at $160 USD, the Nike Air Diamond Turf “Signing Day” is a premium release that reflects its exclusive design and the legendary status of Deion Sanders. While Nike has yet to announce an exact release date, the sneaker is expected to drop in the summer of 2025 through Nike’s SNKRS platform and select retailers. Enthusiasts are encouraged to stay tuned for updates, as these limited-edition kicks are sure to fly off the shelves quickly.
Don’t miss your chance to own a piece of this exclusive collaboration—keep an eye on Nike’s SNKRS and authorized retailers for the official release of the Air Diamond Turf “Signing Day” and step into the legacy of a true legend.
Model: Nike Air Diamond Turf “Signing Day”
SKU: HV5788-001
Colorway: Black/Metallic Gold
Price: $160 USD
Release Date: Summer 2025
Available At: Nike SNKRS and select retailers
