Italian fashion house Prada unveiled its Spring Summer 2025 campaign, Acts Like Prada, which examines the interplay between individuality and transformation. The campaign stars Carey Mulligan, whose chameleonic talent mirrors the brand’s ever-evolving aesthetic. Captured by the legendary fashion photographer Steven Meisel, this series of portraits explore the fluidity of identity, presenting Mulligan as a myriad of personas – each distinct yet intrinsically connected to the philosophy of Prada.
At its core, the Prada Spring Summer 2025 collection reflects the tension between order and unpredictability, inspired by the relentless flow of digital information. It acknowledges the algorithms shaping modern understanding while championing the unpredictable human spirit. Each look in the collection embodies a unique narrative, drawing from various eras to disrupt linear chronology and forge a multiplicitous present. This plurality – a cornerstone of Prada’s identity – challenges conventions and creates unexpected juxtapositions that define the collection’s aesthetic.
Meisel’s photography elevates this exploration, showcasing Mulligan in a series of striking transformations. Her ability to inhabit different characters underscores the transformative potential of fashion. Whether adorned in sharp tailoring or fluid silhouettes, Mulligan’s portrayals evoke a spectrum of emotions and attitudes, offering viewers a glimpse into the multifaceted identity of the Prada woman.
The campaign’s title, Acts Like Prada, serves as a thematic continuation of the brand’s previous Feels Like Prada series. This progression highlights the performative nature of clothing, where garments become instruments of self-definition. Mulligan’s portrayals blur the lines between fiction and authenticity, emphasizing that identity is not static but a dynamic interplay of choice and circumstance. Each look represents a deliberate rejection of predictability.
Creative Director Ferdinando Verderi orchestrates an integration of concept and design, ensuring each piece in the collection serves as both a functional garment and a narrative device. The collection juxtaposes sharp, futuristic lines with organic textures, reflecting the coexistence of logic and human unpredictability. Prada garments become tools for agency, empowering wearers to navigate a fragmented yet interconnected world with confidence and individuality.
The notion of the superhero symbolizes the centrality of the individual and their power to transform. Mulligan’s portrayals capture this essence, offering a visual narrative that speaks to the infinite possibilities of human creativity. In an era dominated by content saturation, Prada’s campaign positions fashion as a medium of resistance and reinvention, encouraging viewers to embrace chance and the unanticipated.
this is super cute 🥰