Louis Vuitton has unveiled its Women’s Spring-Summer 2025 campaign, featuring House Ambassadors Lisa and Saoirse Ronan. Photographed by the esteemed Steven Meisel, the campaign integrates the atmospheric paintings of French conceptual artist Laurent Grasso, merging fashion with surrealistic art. This visually striking presentation embodies the theme of ‘soft power’ central to Nicolas Ghesquière’s latest collection for the brand.
The inspiration for the campaign stems from Ghesquière’s recent runway show, highlighted by three exceptionally crafted ensembles set against Grasso’s otherworldly landscapes of floating spheres. For this campaign, these scenes are enhanced by the introduction of a new surrealistic element: the black rectangle. This shape adds a contemporary edge to the untouched natural settings, creating a dramatic and dynamic setting for the campaign’s narrative.
Portrayed within these surreal settings, Lisa and Saoirse Ronan exhibit a combination of classical composition and contemporary dynamism. Their portrayals, ranging from close-ups to full-length shots that capture subtle movements, reflect the classical influences and innovative spirit of Louis Vuitton’s collection. The garments they wear, standout looks from Ghesquière’s runway, complement the campaign’s fusion of historical artistry with modern fashion.
Lisa, celebrated for her role in the South Korean girl group Blackpink and her successful solo career, brings a sense of modernity that mirrors the campaign’s themes. Meanwhile, Saoirse Ronan, with her filmography and recent ventures into film production, embodies the campaign’s sophisticated and forward-thinking essence.
Laurent Grasso’s contribution, with his Studies into the Past series, plays a crucial role. His paintings, rooted in historical techniques yet imbued with a sci-fi aura, highlight Ghesquière’s interest in blending anachronisms with the future into a unified artistic expression. This thematic depth is further captured by Meisel’s photography, which portrays the mysterious and realistic qualities of Grasso’s work, framing modern femininity through the luxurious lens of Louis Vuitton.
