The campaign for this collection is fronted by Nara Smith, a model and mother, who epitomizes the combination of confidence and style that Muaddi champions. Smith’s dynamic life, balancing motherhood with a flourishing career, mirrors the collection’s ethos of strength and elegance. DROP 2/25 is designed not just as fashion pieces, but as a tribute to women who manage multiple roles.
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Evolution is a key theme in DROP 2/25, where classic glamour meets a fresh perspective. The collection sees a revival and reinterpretation of Muaddi’s iconic designs, such as the BEGUM, now available in a lightweight mesh, and the ANOK transformed into a chic slingback pump. Additionally, the GIGI series dazzles with oversized crystal embellishments, and the JULIANNE peep-toe combines structural integrity with fluid minimalism, offering a refined yet approachable elegance.
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In terms of craftsmanship, the collection showcases bold Italian artistry. New additions like the LORI Sling and the LORI lace-up sandal reinterpret Muaddi’s signature elements with a vibrant, summery twist. The BIANCA and BRUNA models highlight the brand’s sculptural DNA, featuring a daring new 95mm heel that merges leather and metal to craft a striking silhouette.
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Muaddi herself shares her vision for the collection: “This collection is about evolution, about sensuality, power, and confidence. It’s fundamentally about women dressing for themselves.” She praises Nara Smith for perfectly embodying the modern woman’s ability to juggle life’s various roles while maintaining grace and strength, qualities that Muaddi’s designs aim to amplify.
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DROP 2/25 is available from February 13th at select luxury retailers and through online platforms. Amina Muaddi continues to shape how women express their individuality and power through style.