
SKIMS is once again at the forefront of shapewear innovation with its latest product line, ‘The Ultimate Butt.’ This exciting launch promises to deliver the voluptuous curves and lifted results that many dream of achieving. Kim Kardashian, the brand’s co-founder, introduces a range of shapewear, bodysuits, and leggings specifically designed to enhance and sculpt the buttocks instantly.
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The campaign’s kickoff video portrays a typical scene at the gym: a woman works out intensively yet remains frustrated with the lack of visible results. Enter Kim Kardashian, her ‘Fairy Butt Mother,’ who with a playful wave of a SKIMS magic wand, instantly transforms the woman’s figure, enhancing her curves and boosting her confidence. This imaginative approach underscores the brand’s message: achieving your ideal body shape can be as simple as choosing the right SKIMS product.

The creative minds behind this engaging campaign are comedian and writer Michelle Wolf and director Ben Carey, who previously collaborated on the viral Ultimate Nipple Bra campaign for SKIMS. Their expertise in combining humor with promotional messaging shines through, making ‘The Ultimate Butt’ not just a product launch but an entertaining visual experience.
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Kim Kardashian expresses her enthusiasm for the new campaign: “I love being able to push boundaries and bring humor to our campaigns. We love showing how looking and feeling your best should be as simple and easy as putting on SKIMS.”

‘The Ultimate Butt’ line expands the SKIMS collection to include nine new styles, spreading across its best-selling ranges like SKIMS Ultimate Bras, SKIMS Body, SKIMS Ultimate Body, and SKIMS Smooth Layers. This expansion aims to provide comprehensive solutions for body sculpting, from bust enhancement to butt lifting, ensuring that every woman can find her perfect fit and feel her best.
Set to hit stores and online platforms on February 13, 2025, ‘The Ultimate Butt’ from SKIMS is set to become the next big thing in the world of shapewear. With this launch, SKIMS continues to redefine trends in the industry, promising instant transformation and unmatched confidence for its users.