BLACKPINK member Jisoo steps into Spring Summer 2025 with Alo Yoga, fronting her second campaign for the brand after debuting with them last year. The BLACKPINK singer first joined Alo for its Spring 2024 campaign, drawn by a shared interest in wellness, Pilates, and staying active. She described the partnership as a natural fit, stating, “My health and wellness have always been a priority for me. I love to move whenever I have the time, especially with Yoga and Pilates.”
With Spring Summer 2025, she continues that connection, this time with a campaign built around the theme of “West Coast Wellness.” The visuals center Jisoo in a series of quiet moments away from the pressure of training and international touring, emphasizing a slower pace and the rituals that help her reset.
Shot in Los Angeles, the campaign captures Jisoo during a personal wellness escape. It places her in scenes that reflect restoration through movement, light workouts, mindful breathing, matcha breaks, and meditation. The campaign doesn’t rush through these moments. It lets them sit. Jisoo doesn’t pose for the camera so much as inhabit the quiet between obligations.
She credits Pilates as her go-to tool for staying balanced during hectic travel schedules. “The best way to beat jet lag is with Pilates,” she explains. “I always love how I feel after a workout, there is nothing better than this feeling.” Her workouts don’t only serve her fitness, they create space to refocus.
The pieces featured in the campaign reflect Alo’s signature style, clean, minimal, and designed to move. While fashion takes a role, the focus stays on how the clothes function in real daily rituals. These aren’t red carpet looks. They’re the sets you throw on before a sunrise stretch or a midday breathwork session.
The brand positions this campaign as an invitation to slow down. It frames Jisoo not only as a style icon but as someone who actively invests in her health. The SS25 visuals support that narrative, showing her engaged in movement and recovery.
Jisoo’s packed schedule doesn’t always allow for long breaks, but her partnership with Alo serves as a reminder that recovery can happen anywhere. The campaign doesn’t present wellness as a luxury. It treats it as a practice, something built into daily life, even if that means just carving out time for a short session at the Alo Wellness Club.
“The Alo Wellness Club is my favorite place to center myself,” she adds. The space becomes more than just a gym, it represents the routines she turns to when she steps away from the spotlight.
With her second campaign now live, Jisoo deepens her connection to Alo Yoga and the values it promotes. The brand positions this season as a call to restore, to move with purpose, and to create quiet in the midst of noise. Jisoo doesn’t try to present an unreachable lifestyle, she shows what wellness can look like when kept simple, intentional, and consistent.
“Jisoo perfectly represents the Alo lifestyle – graceful, dynamic, and deeply connected to movement and mindfulness. She’s a global force, yet her approach to wellness is personal and intentional. This campaign is about more than just activewear—it’s about how Alo supports Jisoo’s journey, whether she’s preparing for the stage, traveling the world, or taking a well-earned moment to breathe,” says Summer Nacewicz, EVP of Creative and Marketing at Alo Yoga.
As the world anticipates her upcoming tour, Jisoo continues to evolve, combining performance preparation with her commitment to self-care. Additionally, Alo Yoga is expanding internationally with the upcoming launch of its flagship sanctuary in Dosan Park, Seoul, slated to open in Q3 2025.
