Designer Lamine Badian Kouyaté unveiled XULY.BËT Fall Winter 2021.22 Collection, dedicated to maternal love and protection, that explores creativity, understanding and sharing. The collection was inspired by Designer’s mother, his childhood memories as well as with Russian dolls. Film maker Alexandre Parizet directed a fashion video presented at the ongoing digital Paris Fashion Week.
XULY.Bët’s strength is found in openness, this way of uniting and understanding each other, seeing what can be shared with others – Lamine Badian Kouyaté
“As for the setting of the collection and film, it seemed necessary and important for Lamine Kouyaté and Rodrigo Martinez to unveil their backdrop and atelier, located in a massive shopping center marked by its Brutalist architecture: the Jeanne Hachette Center in Ivry-sur-Seine. Constructed by Jean Renaudie and Renée Gailhoustet between 1970 and 1972, this utopian complex is now in full disrepair. But XULY.Bët resists this, and instead uses it as a source of inspiration, with the precious help of Beata Malmquist’s, a very active figure in the Ivry community. The entire manufacturing process of the FUNKIN’ FASHION FACTORY resides there.” – XULY.Bët
XULY.Bët by Lamine Badian KOUYATÉ
CEO Rodrigo MARTINEZ
Photographer & Art Director Ismaël MOUMIN
Stylist & Creative Consultant Jenke Ahmed TAILLY
Executive Assistant Léo GRÉAU
Production Félix ROUSSEAU
Make up Nafik BOUCHAREB
Hair Aude ANDREA
Assistant Clara VIDONI
PR Juliette Delpech – Lucien Pagès
