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Discover MERCEDES-BENZ X PROENZA SCHOULER Capsule Collection

November 10, 2021
in Ad Campaigns, Capsule Collections, Celebs, Harley Weir, Joe McKenna, Male Models, Menswear, Proenza Schouler, Womenswear
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PROENZA SCHOULER
©PROENZA SCHOULER, Photography by Harley Weir

Fashion brand PROENZA SCHOULER and MERCEDES-BENZ team up for a Capsule Collection titled The Power of Two, that was inspired by travel, the open road, and the Mercedes-Benz logo. Designers Jack McCollough and Lazaro Hernandez presented the collection that features seven gender neutral pieces made from high quality, sustainable materials, such as recycled eco cashmere and upcycled leather, using responsible manufacturing practices involving natural dying and tanning methods.

PROENZA SCHOULER
©PROENZA SCHOULER, Photography by Harley Weir
PROENZA SCHOULER
©PROENZA SCHOULER, Photography by Harley Weir

Mercedes-Benz has always been synonymous with sophisticated craftsmanship, and an aspirational, culturally relevant luxury that has always appealed to us.
– Jack + Lazaro

PROENZA SCHOULER
©PROENZA SCHOULER, Photography by Harley Weir
PROENZA SCHOULER
©PROENZA SCHOULER, Photography by Harley Weir

Actress Laura Dern and her son model Ellery Harper star in the campaign captured by fashion photographer Harley Weir. In charge of styling was Joe McKenna, with creative direction from Charles Levai and Kevin Tekinel. The campaign explores the story of two people on a journey, and the relationship between mother and child.

MERCEDES-BENZ
©PROENZA SCHOULER, Photography by Harley Weir
MERCEDES-BENZ
©PROENZA SCHOULER, Photography by Harley Weir
MERCEDES-BENZ
©PROENZA SCHOULER, Photography by Harley Weir
MERCEDES-BENZ
©PROENZA SCHOULER, Photography by Harley Weir
MERCEDES-BENZ
©PROENZA SCHOULER, Photography by Harley Weir
Tags: actressad campaignscelebsmenswearWomenswear
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