Luxury house GUCCI unveiled its Spring Summer 2023 Bamboo 1947 Handbags Collection with a campaign starring supermodel Liu Wen captured by fashion photographer David Sims. For the season Gucci highlights female empowerment and the purity of a design. The Gucci Bamboo 1947 collection celebrates the brand’s craftsmanship, and reimagines it’s heritage in a contemporary way.
“Supermodel Liu Wen stars alongside a timeless emblem of the House’s bag collection in a minimal, and sophisticated apartment that houses a few elements in pure colors. Framed by this set, Liu Wen and the Gucci Bamboo 1947 become emblematic characters of a private relationship: the one that develops between a person and a cherished object” – from Gucci