BIMBA Y LOLA‘s holiday campaign this year takes a leap from the conventional, infusing the spirit of a prom party into its festive celebration. The setting is reminiscent of a nostalgic disco scene, complete with tinsel-adorned tables, eggnog, cream tarts, and an ethereal haze setting the mood for a party.
The campaign is headlined by New York singer and songwriter Caroline Polachek, renowned for her innovative approach to pop music. With her hit single ‘Bunny is a Rider’ (2021) and a reputation as one of the most idiosyncratic artists today, Polachek perfectly encapsulates the role of an atypical, intellectually vibrant dancing queen. Her chameleon-like style, diverging from typical holiday stereotypes, adds a unique flair to the campaign.
Artist Petra Collins, who previously directed the short film BIMBAYLOLIZED featuring Natasha Lyonne, returns to BIMBA Y LOLA, bringing her distinctive artistic vision to the holiday campaign.
The centerpiece of the campaign is the new HOBO POCKET BAG, adorned with classic and heart-shaped Swarovski crystals. This leather bag, available in XS size, comes in six captivating colors: black, red, burgundy, bone, moss, and pear green. Its double carry handle, leather shoulder strap, and two front pockets make it as functional as it is fashionable.
Accompanying the HOBO POCKET BAG is a selection of dresses featuring the heart as a key aesthetic element. The collection boasts fringes, asymmetrical straps, twisted sleeves, capes, and puffed silhouettes, culminating in the perfect slip dress with draped necklines.
The campaign also introduces a waxed leather set, consisting of a maxi top with a heart brooch and pants decorated with metal grommets. Complementing the attire is a range of costume jewelry, featuring large colored heart-shaped stones and silver stars, adding a touch of brilliance to the holiday season.
BIMBA Y LOLA’s holiday campaign is a celebration of individuality and style, marking a departure from traditional holiday themes and embracing a more eclectic, heart-centric aesthetic.
