Fashion house Area has unveiled its Spring Summer 2024 Collection, an exploration of the complex relationship between the observer and the observed, where the act of viewing transforms into a dynamic interplay of perception and presentation. This collection captivates the gaze and it also explore the essence of viewership, unraveling new perspectives shaped by the pivotal role of audience in the fashion narrative.
The Area Spring Summer 2024 collection underscores the significance of the wardrobe as a medium to navigate the essential and the extraordinary. Area’s designs ingeniously reconstruct the connections between the eye, fashion, and the observers, who are instrumental in crafting the story that unfolds through each piece. Drawing inspiration from the whimsical depiction of eyes in 1920s cartoons, the surrealist contemplation of the eye as a conduit between the internal and external worlds, and the vivid imagery of 60s pop art, the designs in this collection transform the motif of eyes into innovative patterns such as Dalmatian spots, blooming flowers, and delicate crystal eyelets.
In a reflection of how eyes serve to observe, critique, and admire, Area’s collection mirrors the evolving dynamics of viewership in the digital era. Through this exploration, the brand revisits its foundational codes – exceptional craftsmanship, textile innovation, and avant-garde embellishment – to present a contemporary interpretation of dressing that resonates with both the viewer and the wearer themselves.
Wow love this but cmon its area
The best show of nyfw