The Eyewear by David Beckham Spring Summer 2024 campaign takes us on a sunny and blithe journey to the Mediterranean. It takes its inspiration from the tranquility of David Beckham’s personal favourite holiday destinations. Therefore this campaign comprises the spirit of an effortless summer style. This line was carefully selected by David Beckham who is globally famous for his style. This Spring Summer 2024 range which was developed by Safilo is the perfect choice for the customer that prefers to wear timeless designs with a touch of British style and individual details. Being significant for this new collection of sunglasses and optical frames is their magnificent craftsmanship, the use of high quality materials, fine masculine elements and distinctive details. Moreover these creations are enriched with the iconic brand styles which are reinterpreted in a flat and lightweight design. Thus, a lightweight feeling makes these looks so comfortable to wear.
This campaign tells us a summer tale that starts with a cinematic narrative. At the beginning of this story David Beckham enters the scenery on a motorbike. He then drives to a villa which impresses us because of its stunning view of sand-coloured cliffs and the endless, mediterranean, turquoise sea. As the day moves on, he spends his time with a very popular holiday activity, that you might call “dolce far niente”: he reads the local newspaper, spends relaxed quality time at the pool and enjoys the golden sunshine while drinking a cup of coffee.
“With this collection, I wanted to capture the feeling of freedom and relaxation that comes with spending a summer by the Mediterranean Sea. Whether you’re seeking timeless elegance or bold individuality, these sunglasses and optical frames are the perfect addition for summer,” declared David Beckham.
The timeless aspect of this line depicts this relaxed sophistication. Classic silhouettes team up with premium materials. When you observe the colour palette of this range, influences from the beauty of the Mediterranean clearly shine through: for example natural tones of havana and shades of cool blue that remind us both of the Mediterranean sky and sea are repeatedly used.
As the sun sets, the atmosphere of the whole scenery gets endlessly elegant. In this setting David plays the confident host who welcomes his guest with a chic, timeless and effortless style. This change of time of day perfectly expresses the “Style Pioneer” side of the collection. In addition to that mood, the styles are now focused on bold frames. What makes these creations so special is the use of daring angles, statement details and the most unusual colour combinations. Matching the daytime, the colour palette now reminds us of a Mediterranean sunset: subtle shades of pink, violet and orange contribute to a luxurious, playful overall image.
Both for the “Timeless Icons” and “Style Pioneer” looks comfort and functionality play a major role. That way the wearer should not only look, but also feel great when wearing these precious pieces. The very well-chosen materials guarantee all-day wearability. They are durable and lightweight and therefore contribute to the feelgood factor of this set. The flat and slim designs also underline the lightweight feeling. Furthermore the advanced lens technology provides the wearer with superior sun protection and open claritiy. These creations are the perfect pick for the stylish customer who prefers to wear individual glasses that take their inspiration from global icons. This eyewear which is designed for special occassions is suitable for both day and night.
Superior lenses, such as new photocromic lenses, which adjust their level of tint when the weather conditions change, give the wearer the best quality of vision. That is why you can wear these models from day to night, no matter in which part of the world you are, for any occassion. Furthermore the use of mineral glass lenses and the polarized lenses increase the quality of vision as well. Therefore the wearer will not only have stylish but also very practical glasses.
The Eyewear by David Beckham Spring Summer 2024 collection features the distinctive Talisman symbol anew. This iconic symbol takes its inspiration from the wings of a bird. It can be noticed from the front and the side of the eyewear, as well as the DB monogram lasered on the frontal lens. It symbolizes freedom, going forward, travelling and protection.
The Eyewear by David Beckham Spring Summer 2024 collection is available globally in selected eyewear stores from January 2024 on. This line is manifactured and distributed by Safilo Group, a worldwide leader in design, manufacturing and circulation of sunglasses, optical frames, sports eyewear and products.
Photographer: Matthew Brookes
Stylist: Chris Brown
Make-up Artist: Sally O’Neill
Hair Stylist: Syd Hayes
Review by Sussan Zeck for DSCENE Magazine
Images ©EYEWEAR by DAVID BECKHAM
David Beckham just gets better with age I have no idea what kinda sorcery this is but I love this man even though I don’t care about his sunglasses
I’m sorry David Beckham but what kind of deal with the devil did you make to this good shoot me down 😍😍😍😍