In a thrilling new campaign for On, Zendaya and Roger Federer bring their star power to the tennis court for an unforgettable game of “air tennis.” The campaign showcases the dynamic duo in a high-energy match that highlights both their athleticism and their unique connection to the brand.
SPORTSWEAR
The visual narrative begins with Zendaya and Federer bumping into each other at an On store, exchanging playful yet competitive glances—a nod to Zendaya’s upcoming role as tennis star Tashi Duncan in the film “Challengers.” The scene quickly shifts to the tennis court, where the pair engage in a spirited game of “air tennis,” a match played with all the intensity of regular tennis but without a ball. The action is underscored by an adrenaline-pumping track reminiscent of Atticus Ross and Trent Reznor’s work on the “Challengers” soundtrack, adding to the campaign’s dramatic flair.
Both Zendaya and Federer bring their unique connections to On into this campaign. Recently named as the newest brand partner, Zendaya is set to reimagine On’s apparel collections and spearhead creative campaigns across lifestyle, movement, and sports. Her involvement promises to bring a fresh, innovative perspective to the brand.
View this post on Instagram
Federer, on the other hand, is deeply entrenched in the On family as an entrepreneur and collaborator. His existing tennis-inspired collection with On has already garnered significant attention, and his participation in this campaign further solidifies his role in shaping the brand’s athletic and lifestyle offerings.
The “air tennis” match is a celebration of movement, style, and the synergy between two icons of sport and entertainment. The campaign highlights the versatility and appeal of On’s products but also underscores the brand’s commitment to pushing creative boundaries.
As Zendaya and Federer continue to collaborate with On, fans can expect more innovative campaigns and collections that blend fashion, sport, and lifestyle. This latest campaign is just a glimpse of what’s to come, promising exciting developments in the world of athletic wear.
