The Fall-Winter 2024 campaign by Versace epitomizes a bold blend of tailored rebellion and luxurious craftsmanship, captured through the lens of renowned photographers Mert & Marcus. Set against the iconic backdrop of the Chateau Marmont in Los Angeles, the campaign showcases a collection that pushes the boundaries of traditional tailoring, embodying a spirit of spontaneous yet meticulously crafted energy. Stars of the campaign are Loli Bahia, Vittoria Ceretti, Fernando Lindez, Lee Minseok, and Hedi Ben Tekaya. In charge of styling was Jacob K, with hair styling from Akki Shirakawa, and makeup by Sam Visser.
Central to the campaign is a selection of ready-to-wear pieces that exude a rebellious yet refined aesthetic. The collection features sharp, tailored lines disrupted by innovative fabric choices and intricate detailing. Luxurious materials such as jacquard, embroidery, and shredded Atelier Versace fabrics are reimagined into new tweeds, creating a distinctive juxtaposition of deconstruction and precision. Women’s chiffon shirts and dresses are accented with sharp white pointed collars, while men’s hourglass tailored jackets paired with slim pants and knee-high boots highlight the House’s signature precision of cut.
A standout element of the collection is the use of rich lipstick red, which dominates leather and cady dresses, tweed jackets, skirts, and men’s mohair knitwear. This vibrant hue injects a sense of boldness and opulence, enhanced by the graphic Wild Barocco print featured on leggings and evening gowns. The attention to detail and the interplay of textures create a dynamic visual narrative that is both sophisticated and daring.
Introducing Kleio, Versace’s new ultra-soft, pillow-like crossbody bag, the campaign highlights the versatility and luxurious appeal of this latest addition to the Medusa ’95 bag family. The Kleio, characterized by its sumptuous softness and striking design, transitions easily from day to evening wear. It features the iconic Medusa ’95 House code in bright golden metal, underscoring the bag’s exquisite craftsmanship and timeless elegance.
The footwear in the collection strikes a balance between fierceness and refinement. The new Slice heel, available in black or lipstick red, presents a slim stiletto profile from the side and a bold block heel from the back. Men’s Texano boots, with their sharply pointed toes, add a touch of rugged sophistication, complementing the overall theme of tailored rebellion.
Donatella Versace’s vision for the campaign is brought to life through the vibrant energy and diverse personalities of the models. The Chateau Marmont serves as the perfect setting for the Versace clan, capturing the essence of the collection’s rebellious yet luxurious spirit. The campaign showcases the intricate craftsmanship and innovative design of the Fall Winter 2024 collection while also celebrating the individuality and dynamic character of the Versace brand.
still so boring! versace can do much better !