Casablanca Paris, under the creative vision of Charaf Tajer, presents its FW 24 campaign film starring Alex Consani and Georgia Palmer among others, in love with the legacy of ancient Greece. The collection draws from the wellspring of Greek discoveries, creations, and teachings, emphasizing their impact on modern aesthetics and thought. Tajer merges the classical ideals of beauty with contemporary design, creating a visual and thematic dialogue that spans millennia. This blend is captured in the campaign video, where a journey through time and space unfolds, drawing parallels between the epic voyages of Homer and the futuristic visions of Stanley Kubrick.
The campaign’s narrative goes through various epochs, interpreting Grecian myths while propelling viewers into a realm of imagination. The influence of Eleusis, the ancient site known for its sacred rituals and mind-expanding practices, is palpable throughout. Tajer’s designs for this collection channel the mystical and transformative energy of Eleusinian pilgrimages. Models are posed like Grecian deities and Olympian figures, traversing landscapes that shift from the familiar streets of Athens to ethereal staircases, heavenly clouds, and swirling galaxies.
This creative team, led by Charaf Tajer, brought together this video captured by photographer Corentin Leroux and director Frederic De Pontcharra. The styling was executed by Helena Tejedor, while Karim Belghiran‘s hair artistry and Stephanie Kunz‘s makeup skills elevated the looks. The video featured an eclectic cast of models—Adam Castellano, Mamour Majeng, Georgia Palmer, Mary Ukech, Alex Consani, Rolf, and Tida Rosvall.
Music plays a pivotal role in enhancing the campaign’s narrative, as Tajer collaborates with director Frédéric de Pontcharra to blend a variety of musical influences. The soundtrack includes echoes of iconic ‘90s music videos and is anchored by the haunting melody of Björk’s “Venus As A Boy,” a fitting tribute to the collection’s thematic core.
Backstage Moments at Casablanca Fall Winter 24 Show
The collection’s title, borrowed from the Bjork song of the same name, serves as a metaphor for the essence of the collection. Through the lens of time, re-contextualization, and the interplay of history and contemporary culture, Casablanca presents offers a refined exploration of ancient Greece’s enduring relevance. The menswear range includes meticulously crafted suits and blazers infused with elements inspired by ancient Greek draping, such as a sleek black satin wrap-tailored tuxedo and an intricately embroidered evening suit. Meanwhile, the womenswear selection features elegantly designed wrap and double-breasted suits adorned with fresh logo buttons, alongside one-sleeve dresses made from innovative materials like crepe jersey. The collection offers a diverse array of textures, spanning from structured fabrics to stretchy materials, with standout pieces including packable coats and varsity jackets for men, and cozy blanket coats and wrap-skirts for women.
