Sam Finger’s Spring/Summer 2025 collection, Good Morning America, took center stage at Wonderland Gentleman’s Club with a daring examination of contemporary America. Moving away from commercial ready-to-wear, Finger stepped into uncharted territory with artisan and demi-couture pieces. Each look in the collection was crafted using sustainable methods such as upcycling and deadstock materials, demonstrating his commitment to environmentally conscious fashion while pushing creative boundaries.
Finger’s theatrical roots were on full display during the show. The models, dressed in burlesque-style outfits, brought a sense of performance art to the runway. Cast directly from the designer’s community, each model brought their own energy to the show, with outfits specifically tailored to their personas. This intimate connection between the designer and the models lent a unique authenticity to the presentation, transforming the runway into a space where each individual was both fierce and vulnerable.
Sustainability plays a key role in Finger’s SS25 collection, but it is paired with a sleek and provocative aesthetic. His use of vintage clothing and recycled materials turns discarded pieces into something fresh and powerful. Finger’s commitment to experimentation is evident in the unconventional forms and textures that define the collection. He takes risks that pay off, presenting garments that stand out in their originality and concept.
The themes of power and boldness are unmistakable throughout the collection, with each piece reflecting the tense atmosphere of modern America. The deconstructed designs, along with a darker, more muted color palette, evoke a sense of uncertainty and challenge the status quo. Wonderland Gentleman’s Club served as the perfect venue for this subversive narrative, adding layers of meaning to the performance and reinforcing the collection’s connection to both performance art and fashion.
Good Morning America is a fearless exploration of the present moment. Sam Finger’s SS25 collection speaks to the times we live in, both through its innovative design and its exploration of modern issues. As he continues to explore new ideas, Finger cements his place as a designer who is not afraid to take risks and push fashion into uncharted territories.
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wow this is so cool 😍