Travis Scott is closing out the year in style with the launch of his latest collaboration, the Air Jordan 1 Low OG Velvet Brown, set to release on December 21, 2024. Perfectly timed for the holiday season, this bold design combines Scott’s creative edge with Jordan line’s craftsmanship, offering a sleek and versatile addition to any wardrobe. Whether it’s a gift for someone special or a personal indulgence, the Velvet Brown shines as the year’s most anticipated December release.
A Closer Look at the ‘Velvet Brown’ Design
The Velvet Brown iteration showcases a harmonious blend of Dark Mocha, Black, and Velvet Brown hues. The upper features a combination of tumbled black leather and rich brown suede, offering both visual appeal and tactile luxury. A signature element of Scott’s collaborations, the reversed Swoosh in black tumbled leather adorns the lateral side, while the medial side maintains the traditional Swoosh orientation. This asymmetrical design adds a unique twist to the classic silhouette.
The brown nylon tongue is topped with a woven Nike Air tag, easily integrating branding into the overall aesthetic. Mismatched heel tabs display the Jordan Wings logo on the right shoe and Scott’s Cactus Jack emblem on the left, further personalizing the design. The Travis Scott Velvet Brown is completed with a brown rubber cupsole featuring stitched sidewall construction and an encapsulated Air-sole unit in the heel, ensuring both durability and comfort.
Scott’s collaborations are renowned for their attention to detail, and the “Velvet Brown” is no exception. In addition to the reversed Swoosh and unique heel branding, the sneaker includes Cactus Jack logos on the tongue and insole, reinforcing the partnership’s identity.
Performance Features
Beyond its striking appearance, the Travis Scott Jordan 1 Low Velvet Brown is engineered for performance. The stitched sidewall construction enhances durability, while the encapsulated Air-sole unit in the heel provides responsive cushioning. This combination ensures that the sneaker is suitable for both casual wear and athletic activities, embodying the versatility that has become a hallmark of the Air Jordan line.
Full Family Sizing and Pricing
The Velvet Brown release highlights its universal appeal with full family sizing, including the adorable Toddler Travis Scott Velvet Browns. Men’s sizes are priced at $150, preschool sizes at $60, and toddler sizes at $50, making this collaboration accessible to fans of all ages. The inclusion of all sizes makes this release a perfect holiday gift option, allowing even the smallest sneaker enthusiasts to partake in the excitement of the season.
Release Details and Availability
The Travis Scott x Air Jordan 1 Low OG Velvet Brown is set to release on December 21, 2024, through Nike.com, the SNKRS app, and select Jordan line retailers worldwide. Given the high demand for Scott’s previous collaborations, this release is expected to sell out quickly. Fans are advised to stay updated through official channels to secure their pairs.
Travis Scott’s 2024 Sneaker Collaborations
The Velvet Brown is the latest in a series of successful collaborations between Travis Scott and major footwear brands in 2024. Earlier in the year, he introduced the Jordan Jumpman Jack, his first signature silhouette with Jordan Brand. Released in “Sail” and “University Red” colorways, the model blended innovative design with Scott’s unmistakable aesthetic, quickly earning its place as a highlight for fans and collectors.
In addition to his work with Jordan, Scott expanded his partnership with Nike by unveiling the Nike Zoom Field Jaxx. This new silhouette debuted in “Sail” and “Light Chocolate” colorways, featuring a design that draws inspiration from vintage Nike models while incorporating modern materials and construction techniques. These releases, paired with teasers for upcoming designs like the Pink Pack and a rumored follow-up to his iconic Fragment collaboration, have kept Scott at the forefront of sneaker culture throughout the year.
The Travis Scott x Air Jordan 1 Low OG Velvet Brown arrives just in time to add excitement to the holiday season. The sneaker combines signature details and premium craftsmanship, making it a special addition to this year’s releases. With options for full family sizing, it offers something for everyone, ensuring a perfect fit for the festive period and a lasting impression as the year comes to an end.
Anybody else can’t stand Travis Scott for Nike or basically anything? 🥶