Division Street partnered with Flight Club and GOAT in November 2024 to deliver two iconic Oregon Ducks sneakers: the vibrant What the Duck Home and the bold What the Duck Away. These designs celebrated the Ducks’ innovative uniform history, showcasing the team’s distinct aesthetic and its evolution over the years. Both releases were met with enthusiasm, selling out quickly.
Building on this success, Division Street and GOAT introduces the What the Duck Alternate, a sleek all-black Nike Dunk Low inspired by Nike co-founder Phil Knight’s signature wardrobe. Launching as part of GOAT’s Black Friday 2024 event, this sneaker brings a luxurious and understated addition to the series, appealing to those who value craftsmanship, legacy, and minimalist design.
What the Duck Home and What the Duck Away
The first two releases in this Oregon Dunks series, What the Duck Home and What the Duck Away, drew widespread attention for their bold and innovative designs. The Home version embraced a vibrant, chaotic color palette, reflecting the energy and dynamism of Oregon’s home-game appearances. Its design celebrated the university’s tradition of pushing boundaries, combining a mix of textures, colors, and patterns that represented years of Ducks’ uniform innovation.
The Away version offered a more restrained aesthetic, with a predominantly white base accented by black, metallic silver, and apple green. This colorway mirrored the clean, lighter tones of Oregon’s away-game uniforms. Both sneakers highlighted Oregon’s influence in collegiate sportswear and became sought-after collectibles, with resale prices soaring above $400 on secondary markets.
DETAILS
The What the Duck Alternate showcases a perfectly crafted triple-black design inspired by Phil Knight’s signature wardrobe. Its upper combines premium suede on the forefoot and toebox with smooth leather overlays on the midfoot, ensuring both durability and a refined texture. Reflective detailing is subtly embedded within the textured panels, enhancing visibility and adding depth without breaking the sleek monochromatic aesthetic.
The heel incorporates a diamond plate-inspired pattern, a tribute to Oregon’s late-2000s football uniforms, known for their bold and futuristic designs. This detail ties the sneaker to a defining era in the Ducks’ uniform history. Additional branding on the right heel tab and tongue features Ducks of a Feather (D.O.A.F.), linking the shoe to Division Street’s initiative supporting University of Oregon student-athletes.
The translucent rubber outsole is both functional and symbolic, showcasing the phrase “DUCKS OF A FEATHER” underneath. The outsole’s lightweight yet durable construction ensures the sneaker is versatile enough for regular wear while retaining its premium look. Internally, the shoe features a padded collar and tongue for enhanced comfort, while the insole subtly displays Oregon-themed branding for a hidden touch of team pride. Designed for both performance and style, the What the Duck Alternate easily combines luxurious materials with thoughtful nods to Oregon’s athletic history.
Release Date and Price
The What the Duck Alternate is set to release as part of GOAT Black Friday, the platform’s annual event for exclusive drops and deals. Priced at $325, the sneaker offers both fans and collectors an opportunity to own a piece of Oregon’s athletic and cultural heritage. The sneaker arrives just in time for Oregon’s highly anticipated rivalry game against Washington in football and their first-ever appearance in the Big Ten Championship Game, set to take place in Indianapolis on December 7, 2024.
Oregon fans can elevate their gameday style by pairing the What the Duck Alternate with official Oregon apparel. Whether styled with jerseys, caps, or other team gear, this sneaker’s versatile design ensures it becomes a standout feature for any outfit while showcasing team pride with sophistication.
A Luxe Touch for Collectors
While the Home and Away editions were vibrant and bold, the Alternate introduces a more refined and luxurious approach. The triple-black design, crafted with premium materials such as high-quality suede and reflective accents, positions it as a sophisticated addition to high-end sneaker collections. Adding to its appeal is the influence of Phil Knight, whose signature wardrobe inspired the design. Knight’s role in transforming Oregon into a powerhouse of athletic innovation is deeply embedded in the sneaker’s concept, making it a tribute to his enduring legacy.
Beyond Footwear
Proceeds from the What the Duck Alternate will support University of Oregon student-athletes, creating opportunities that directly benefit those who represent the Ducks on and off the field. Division Street’s Ducks of a Feather initiative ensures these collaborations remain impactful, blending innovative design with meaningful support for the athletes.
