Loewe has officially welcomed Minsi Ko as its newest brand ambassador, strengthening its ties with the entertainment and fashion industries. The South Korean actress, known for her distinctive style and performances, is the latest addition to Loewe’s growing roster of global talent. The announcement follows her recent appearance at the brand’s Fall 2025 presentation during Paris Fashion Week.
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The Fall 2025 showcase was set within an 18th-century mansion on the Left Bank, once home to the late Karl Lagerfeld, and was arranged as an immersive exhibition. Loewe’s presentation featured mannequins dressed in both men’s and women’s collections, interspersed with carefully curated art pieces and objects. “Loewe’s passion for art and culture inspires me, and I’m excited and grateful to be part of a new journey with the brand,” Ko shared in a statement.
Since her acting debut in 2016, Ko has built a reputation as one of South Korea’s most compelling rising stars. Her performances span various genres, showcasing her adaptability. Among her notable roles is her performance in Netflix’s The Frog, where she portrays an unpredictable guest at a secluded forest lodge, as well as appearances in the hit series Sweet Home and Love Alarm. Her talent was further recognized when she won the Best New Actress Award at the 44th Blue Dragon Film Awards for her role in Smugglers.
Ko’s growing influence in the fashion world makes her an ideal choice for Loewe, a brand that has consistently fused high fashion with an appreciation for craftsmanship and cultural dialogue. As an ambassador, she joins an impressive list of talent that includes Wang Yibo, Yang Mi, Giselle from Aespa, and Jamie Dornan, figures who embody Loewe’s eclectic and innovative spirit. Her presence within the brand’s universe is expected to bring a fresh perspective, particularly in engaging a younger, style-conscious audience. Beyond Ko’s appointment, Loewe is preparing for the next chapter of its “Crafted World” exhibition, which debuted in Shanghai in March 2024 and is set to open in Tokyo’s Harajuku on March 29.
With her upcoming role in the ENA romantic comedy Tastefully Yours, Ko’s presence in both the entertainment and fashion industries is only set to grow. As she steps into her role as Loewe’s newest ambassador, her influence in shaping the brand’s narrative will be one to watch.
