Jordan Brand has officially revealed images of the Jordan Luka .77, a highly anticipated outdoor basketball sneaker set to debut alongside Luka Doncic‘s fourth signature model, the Luka 4. Scheduled for release on April 8, the shoe arrives in a vibrant “Black/Hyper Pink/Barely Green” colorway and is priced at an accessible $100 USD. Crafted specifically for performance on outdoor courts, this new silhouette further expands the Luka footwear lineup.
SNEAKERS
Although initially rumored as a lifestyle model, the Jordan Luka .77 was recently clarified as a “takedown” performance shoe, specifically intended to complement Doncic’s primary signature line. Doncic himself wore the sneaker during pre-game warm-ups against the Milwaukee Bucks, confirming its performance focus. With high-abrasion mesh for durability and full-length dual-density foam cushioning, the Luka .77 is designed to withstand rigorous outdoor play while maintaining optimal comfort.
Distinctive in its appearance, the lead “Hyper Pink” colorway combines sleek black with striking accents of neon pink and subtle hints of “Barely Green,” bringing a playful contrast to the slightly higher-cut design. Stability and responsiveness are enhanced by the inclusion of Doncic’s signature IsoPlate technology. Additionally, Air Zoom branding on the toe suggests advanced cushioning technology, ensuring both comfort and performance on asphalt and concrete surfaces.
Jordan Brand’s decision to introduce the Luka .77 closely follows Luka’s high-profile trade to the Los Angeles Lakers, a move that quickly became one of the most talked-about moments of the NBA season. The sneaker arrives at a pivotal moment as Doncic gears up for his first playoff run with the Lakers, offering fans a fresh, functional sneaker inspired by the superstar’s distinctive style and court performance.
This initial release is just the beginning, with Jordan Brand reportedly planning seven additional colorways of the Luka .77 throughout the year. Future releases include variations such as “White/Gym Red-Black,” “Football Grey/Vapor Green-Laser Blue-White,” and “University Blue/Red Orbit-White-Blue Tint,” providing sneakerheads and Luka fans plenty to anticipate beyond this debut.
The Jordan Luka .77 launches on April 8, available through Nike and select retailers globally. With its performance-driven design and street-ready aesthetics, this sneaker underscores Luka Doncic’s expanding influence both on and off the court, offering fans another compelling chapter in his ongoing collaboration with Jordan Brand.
Name: Jordan Luka .77
Colorway: Black/Hyper Pink/Barely Green
SKU: HF0806-101
MSRP: $100 USD
Release Date: April 8
Where to Buy: Nike
